About Media IT

Within the media field changes occur at an accelerating pace, which, in turn, bring consequences for the existing media and its impact on peoplesī lives and society. The digitalization of media is one aspect of this ongoing process which is affected by the rapid development of information technology. Media content also changes as new ways of communication are developed, creating new services and actors on the market. Already, we are able to see that the boundaries between e.g. digital (daily) press, radio and TV are converging.

Media IT as a research program focuses on three important changes in society:
  • the development of new information technologies,
  • alterations in media consumption behavior, and
  • the ongoing convergence between different types of media.

These alterations bring new, interesting future opportunities for e.g. digital media within the newspaper market, dynamic publication of information within organizations or digital publication focusing on entertainment, such as digital TV or web services. New technology, such as mobile IT and e-paper raise demands for new thinking concerning interface design, interactivity and applications. Extra value can be created through new possibilities of interactivity and the convergence of different types of media. Concurrently, competition on the media market for advertisers and audience increases. Additionally, financial balancing gains importance in the media corporations. This raises demands for new thinking regarding development of value adding and revenue generating services and corresponding business models.

Within the Media IT program, studies are conducted on the design of usable IT for different future media genres. There is a demand for research results within this area both from the media market as well as from the academia. Future use of IT generates the need for knowledge regarding interaction- and interface design as well as the design of value adding services and corresponding business models. Such knowledge will create the prerequisites for users to adopt and accept these media. Another focal point are the development of new user centered design and evaluation methods.